Cuckoo: A Successful Launch and Engaging Activities

Cuckoo had an exciting start to the year at the 2025 Consumer Fair with the introduction of two new innovative products.

Cuckoo Knight Washer & Dryer: On Day 1 of Consumer Fair, Cuckoo launched their much-anticipated AI-powered washer and dryer combo, offering 8 customizable settings and 14 different functions. This launch has already caught the attention of many, combining efficiency with convenience.

Cuckoo B-Fit Treadmill: Cuckoo also introduced the B-Fit Treadmill, designed for fitness enthusiasts with 15 personalized programs, a walk-to-run dynamic, 8-point shock absorption, and a compact, space-saving design.

Fun Activities and Engagement Throughout the event, Cuckoo organized exciting activities that helped boost brand identity and attract new prospective buyers:

Catch the Knight: Participants were invited to pause at the right moment and stop the washer dryer to win prizes from the merch table. Filling out a survey beforehand allowed them to provide valuable insights about their washing machine preferences.

Open and Win: Another engaging activity where visitors filled out a survey and opened one of nine doors to win exclusive Cuckoo merchandise.

Stage Activities: Attendees participated in fun stage games, such as the popular 'Squid Games' challenge, Ddakji, for the chance to win more Cuckoo goodies.